Establishing a Digital Presence for AB Severn Rowing Club
The Brief
AB Severn Rowing Club, located in Tewkesbury and situated along one of the country's finest river stretches, sought to create an effective digital presence to recruit new members. The club's mission of changing young lives through rowing presented a significant challenge as they lacked essential digital assets such as a website, social media accounts, emails, or a domain. Our task was to serve as AB Severn's digital partner, providing all necessary services to establish their digital presence and attract new members.
The Strategy
To address AB Severn Rowing Club's objectives and build their digital presence, we implemented the following strategy:
- Website development: We created a clean, user-friendly website for AB Severn, designed to rank well in Google search results. Working closely with the club's staff, we ensured the website resonated with both parents and teenagers, the primary target audience. The design incorporated AB Severn's renowned black and white circle branding for cohesive identity.
- Custom emails and branding: We set up custom email addresses for coaching and administrative staff on the newly acquired domain absevern.com. This professional email setup enhanced communication within the club and projected a unified brand image.
The Results
The implementation of our strategic approach yielded significant results for AB Severn Rowing Club:
- Enhanced online visibility: The clean and SEO-optimized website ranked well in Google search results, increasing the club's online visibility and attracting potential members searching for junior rowing clubs in Tewkesbury.
- Improved communication: The custom email setup facilitated efficient communication among coaching and administrative staff, streamlining club operations and enhancing professionalism.
- Cohesive brand identity: The branding consistency across the website, email addresses, and other digital assets reinforced AB Severn's identity and contributed to a unified brand image.
Brian Curtis
Head Coach of AB Severn
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