The Mission

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About the business

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The Action

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The Results

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Check it out

BW Cycling

Transforming BW Cycling's Business Operations through Custom Ecommerce Solutions

The Brief

BW Cycling, a leading independent cycling store, approached our agency with a significant challenge: they lacked an online presence and were missing out on a vast potential market. With the booming demand for online shopping, they recognised the urgent need to establish an ecommerce platform to expand their reach beyond their physical store. Their primary goal was to increase sales and brand visibility while effectively managing their inventory.

The Strategy

Understanding the unique needs of BW Cycling, we devised a comprehensive strategy to develop a custom ecommerce website and inventory management system tailored specifically to their business model and target audience. Our approach included:

In-depth analysis: We conducted a detailed analysis of BW Cycling's business requirements, target market, and competitors to gain valuable insights into their industry landscape.
Custom website design and development: Leveraging our expertise in ecommerce development, we designed and built a user-friendly, visually appealing website that showcased BW Cycling's high-end bikes and accessories effectively. The website was optimised for seamless navigation and a streamlined purchasing process.
Inventory management system: We implemented a robust inventory management system that allowed BW Cycling to efficiently track and manage their product inventory in realtime, minimising administrative effort and improving operational efficiency.
SEO optimisation: Recognising the importance of search engine visibility, we implemented core SEO strategies to enhance the website's organic search rankings. This included keyword optimisation, content creation, and link building initiatives.

The Results

The implementation of our custom ecommerce solutions yielded exceptional results for BW Cycling:

Immediate sales conversion: The ecommerce website began converting sales of high-end bikes within days of its launch, significantly boosting BW Cycling's revenue stream.
Increased brand visibility: Within six months of launch, the website garnered over 750,000 views, expanding BW Cycling's brand presence and attracting a wider audience of cycling enthusiasts.
SEO success: We exceeded all SEO goals set for the project, with the website ranking in the top three search results for all of BW Cycling's top 25 best-selling bikes. This enhanced visibility drove organic traffic to the website and further increased sales opportunities.
Improved inventory management: The implementation of the inventory management system via a custom API led to more efficient inventory tracking and realtime in-stock till set-up, enabling BW Cycling to better meet customer demand and improve overall operational efficiency.

"Spydr’s expertise in ecommerce development has helped us not only establish a strong online presence but also significantly improve our sales and operational efficiency. The custom ecommerce website and inventory management system they designed have exceeded our expectations, and we couldn't be happier with the results. We highly recommend Spydr to any business looking to take their online operations to the next level."

Oli Beckingsale

Co-founder

Our Work