Transforming BW Cycling's Business Operations through Custom Ecommerce Solutions

BW Cycling, a leading independent cycling store, approached our agency with a significant challenge: they lacked an online presence and were missing out on a vast potential market. With the booming demand for online shopping, they recognised the urgent need to establish an ecommerce platform to expand their reach beyond their physical store. Their primary goal was to increase sales and brand visibility while effectively managing their inventory.

The implementation of our custom ecommerce solutions yielded exceptional results for BW Cycling:

• Immediate sales conversion: The ecommerce website began converting sales of high-end bikes within days of its launch, significantly boosting BW Cycling's revenue stream.
• Increased brand visibility: Within six months of launch, the website garnered over 750,000 views, expanding BW Cycling's brand presence and attracting a wider audience of cycling enthusiasts.
• SEO success: We exceeded all SEO goals set for the project, with the website ranking in the top three search results for all of BW Cycling's top 25 best-selling bikes. This enhanced visibility drove organic traffic to the website and further increased sales opportunities.
• Improved inventory management: The implementation of the inventory management system via a custom API led to more efficient inventory tracking and realtime in-stock till set-up, enabling BW Cycling to better meet customer demand and improve overall operational efficiency.