The Mission

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About the business

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The Action

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The Results

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Check it out

Kimera Drone Services

Launching Kimera Drone Services' Online Presence Through a Cohesive Website Integration

The Brief

Kimera Drone Services, a subsidiary of Kimera Group, aimed to establish a strong online presence to showcase their aerial content services to potential clients. While maintaining alignment with the existing branding of Kimera Group, KDS needed a website that effectively highlighted their additional services and served as a central point of contact for potential clients. Operating in Bristol and across the South-West, KDS focuses on property inspections and content creation for FM businesses. Our task was to create a closely integrated website that reflected KDS's unique services while maintaining consistency with the larger Kimera Group brand.

The Strategy

To address Kimera Drone Services' objectives and maintain brand consistency, we devised a strategy centred on clear communication, and user engagement:

Consistent branding: We ensured that the new KDS website maintained alignment with the design ethos and messaging of the larger Kimera Group website. This consistency in branding helped reinforce the group's identity and presented a unified online presence to potential clients.
Showcasing services: As a content-focused business, we prioritised showcasing KDS's aerial content services through high-quality visuals, including 3D drone renders and subtle animations. Clear communication of tailored services and benefits was emphasised to attract potential clients and demonstrate KDS's expertise.
Search engine optimisation (SEO): We implemented robust SEO strategies to improve KDS's online visibility and rankings on search engine results pages. Within three months, the new KDS site ranked top of Google for key search terms, driving organic traffic and increasing visibility to potential clients.
User-friendly editor and custom reporting: Our intuitive content editor allowed KDS to easily and quickly publish updates or amendments to the website, ensuring that the site remained current and relevant. Additionally, our custom reporting dashboard provided valuable data to analyse user engagements across the site, informing future optimisation efforts.

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The Results

The implementation of our strategic approach led to significant outcomes for Kimera Drone Services:

Increased client conversions: The new KDS website effectively showcased their services and attracted a strong number of new clients, contributing to business growth and success.
Top Google rankings: Within three months, the website ranked top of Google for key search terms, improving online visibility and attracting organic traffic to the site.
Cohesive branding: The website's consistent branding with the larger Kimera Group website reinforced the group's identity and presented a unified online presence to potential clients, enhancing credibility and trust.
User engagement insights: Our custom reporting dashboard provided valuable data to analyse user engagements across the site, informing future optimisation efforts and enhancing the overall user experience.

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"Thank you to all at Spydr for great project delivery. We’re impressed with the end result and excited about the additional business we expect the website to bring in"

Our Work

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Kimera Drone Services